Wine Online Solutions

Facebook Directs More Online Users Than Google

2010-02-15T17:21:00Z

People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends' recommendations or their friends' activities," said Dave Yovanno, chief executive of Gigya Inc., a Palo Alto firm that offers social-media services. "That's one of the big trends we started picking up on probably four or five months ago."

One of Gigya's clients is financial software maker Intuit Inc. Seth Greenberg, Intuit's director of national media and digital marketing, said the company is betting on social media to draw customers to its TurboTax Web site this year. The tax preparation program generates about $1 billion in revenue in the 10 t0 15 weeks leading to April 15.

Half of TurboTax's 20 million users are on Facebook and each has an average of 150 friends. Intuit is using social media to generate more buzz about the program through the sharing of product reviews and answers to tax preparation questions.

Greenberg coined the phrase "friend-casting" to describe how Intuit is using social media.

"We actually want our customers to be our best sales force, not us," Greenberg said. "Enabling our 20 million-customer base to be a word-of-mouth army for us is much more interesting."

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/02/14/BUU51C0AMN.DTL

Crowdsourcing radio play lists

2010-01-02T19:08:00Z

Another application of consumers calling the shots via the Internet. Invariably, wine buyers will be turning to channels like CellarTracker and Snooth to guide their own purchases, not to the wine critics.

"Triton Media Group, which provides programming to 4,500 radio station affiliates, has signed an agreement with Jelli to syndicate two Internet programs on FM and high-def stations. The Top 40 Jelli and the Rock Jelli programs are scheduled to go live across the U.S. early next year.

The deal surfaced after Jelli began testing the application with CBS Radio Bay Area affiliate Live 105 KITS a few months ago. The Sunday night Jelli show on Live 105 also led to an agreement with Australian-based Austereo. In November, the station will launch a Hot 30 Jelli show on stations in Sydney, Melbourne, Brisbane, Adelaide and Perth. The stations will broadcast the show on FM and digital radio (DAB+), and it will be available online 24 hours daily.

The concept is the brainchild of Jelli co-founders Michael Dougherty and Jateen Parekh. The two set out to reinvent radio by giving terrestrial broadcast stations the ability to crowdsource music, target advertising and provide an outlet for promotions and games.

The Internet application provides terrestrial radio stations with a Google-like feel and experience. Run from a server sitting alongside the radio station's digital programming equipment in the broadcast studio, an Internet application allows listeners to take control of the music sent over the airwaves. The server plugs into the audio-out pin to transmit through the broadcast tower and the Internet.

Jelli's Internet interface provides a list of songs. The music listeners vote on the songs they want to hear. Votes move songs up or down the chart. Clicking on the "Rocks" or the "Sucks" meter keeps or removes songs from playing on the air. "It usually takes a little more than half the audience to blow up a song and take it off the air by hitting the 'Sucks' button," Dougherty says. "It usually happens about once per show." When the crowd blows up a song, the next track moves up the queue and into the play box..."

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115660

"Living Social"

2010-01-02T18:24:00Z

Steve Heimoff ended his recent blog essay Are you Living Social with the question: “Can any social media relationship be as good as an old-fashioned relationship in which the participants actually meet in the real world, hang out together, eat and drink and laugh and talk with and see each other?” As good as? No, of course not. But since winery principals can’t do this personal meet and greet with the reach of social media, SM is a kind of hamburger helper, allowing the winery to use a new technology to extend the sort of connections that heretofore could only be conducted in the flesh. Which is pretty much what Steve wrote in the body of his post.

Yes, in the good old days, there were newsletters and other forms of communication, some very clever (Bonny Doon's comes to mind), which humanized and personalized the principal. But there was no real interaction.

If a winery is truly "living social" I suspect the vintner has to take the lead and not delegate, like Steve Mirassou and Jason Haas. Larger companies will have trouble, therefore, engaging at this level. SM can really only be effective at a smaller scale.

Take one example of Web 2.0 in operation: wine.woot.com. Two long time winemakers, Peter Wellington (”Sonoma Bouliste” in the comment exchanges) and Scott Harvey (”ScottHarveyWines”), have created significant communities of wine consumers who have formed bonds with them and with each other. By placing their blogs in this 3rd party channel they have immeasurably expanded their contact (and no doubt customer) base. They are contributing to consumer education and appreciation that they couldn’t do any other way, in large part because they take the time to have an online conversation. Alas, they seemed to have stopped blogging on this third party site.

Very few blogs have this capacity. One notable exception is PinotBlogger which has a broad readership, in part because Josh Hermsmeyer writes so well, and because it's interesting for the reader to be looking over his shoulder while he tries to get his winery off the ground. But four years later, still no vino.

The potential of Pop Ups for the Wine Industry

2009-12-23T19:23:00Z

I’ve been following the “Pop Up” retail phenomenon for some time. The best examples involve both online and offline activities. Readers are invited to peruse all the variations of this concept on my PAIRINGS facebook page– . Sign up as a fan for further updates. This has great applications for wineries.

One of the best examples is the eBay store that “popped up” in midtown Manhattan the last week in November. http://bit.ly/28TO17 Holiday shoppers had a chance to browse a sampling of 400 hot holiday products available from almost 200 million product listings on eBay. So for example, Kim Kardashian, whoever that is, had some of her fashionista clothes on display. There was also a pair of Adam “DJ AM” Goldstein’s sneakers from the DJ AM MEMORIAL FUND limited-edition charity sneaker auction (http://ebay.com/djamshoes ). Buyers could then purchase their favorite holiday gifts online from eBay sellers via touch-screen kiosks or through eBay’s iPhone application.

I’d be very interested in hearing from wineries wishing to explore this exciting new channel. We have a great space suited for this use inside the Metreon / SF that combines terrific aerial photography with wine tastings. We hope to do a two week program in mid January or February, utilizing temporary caterer’s or non profit temporary licenses. Visit: http://www.cameronbooks.com/exhibition/ to see the space.

We held a prototype tasting with six wineries taking orders via the Internet this past Saturday: http://www.meetup.com/Culture-Places/calendar/11865134/ . Click on ~Read More~ . And this minimalist shopping cart was available on a netbook "kiosk" for ordering.

Bloggers traveling to other AVAs

2009-08-07T18:03:00Z

In a recent post on Open Wine Consortium, Brandy Bell sent out an invitation for bloggers to visit the winery she represents, Donati Family Vineyards (for which Cheryl Wolhar set up a Ning community). It occurred to me that rather than have one winery on the itinerary, a variety of wineries might participate in a bloggers weekend, not unlike what the Napa Vintners coordiated for the North American Wine Bloggers Conference last month, though perhaps less grand.

I know Stacie Jacob and the PRWCA held a similar program for the 'mainstream" wine writers from around the country. But rather than make it an out and out junket which couldn't be justified for bloggers especially given the challenging times, the bloggers could arrange to travel on their own and pay for lodging perhaps at some discount.

I don't know that you would attract folks from outside CA, but a goodly portion of the wine blogging community resides in the state. I bet we could arrange a van from the Greater Bay Area and the LA folks could car pool. Visits and panels could be arranged over a weekend to minimize disruption with day jobs.

Having several wineries involved would generate more participation, as wonderful at Donati is. Recent arrivals plus old timers like Gary Eberle and Doug Beckett would make such an outing most appealing.

We might even consider arranging more of a two way agenda, with the bloggers organizing a panel for the local wineries on the pros and cons of utilizing social media, with Donati showcased as one example. And Jason Haas could offer insights gleaned from his major blogging initiative on behalf of Tablas Creek. Some of us have talked about holding a half day session in the various AVAs, rather than have winery reps travel to Napa for one of those industry conferences.

Any comments?

Webcasting Wine Tasting

2009-05-22T23:56:00Z

Here's an alternative to Twitter Taste Live (renamed Taste Live so as, I suppose, not to be tied to the Twitter platform). Wines of Chile, the marketing association set up a winecast among designated bloggers and eight Chilean winemakers each showcasing a release from their specific winery. This sort of outreach will become more ubiquitous and sure is cheaper than flying the winemakers up from Latin America.

Wines of Chile Onlne Blogger Tasting May 20th from john witherspoon on Vimeo.

For more info go to John's blog http://anythingwine.wordpress.com/2009/05/21/wines-of-chile-online-blogger-tasting/

Magento eCommerce Comparison Feature

2009-02-26T19:02:00Z

This has obvious application to wines--letting the consumer evaluate similar wines or wines that share some of the same attributes like price or grape source.

Product Comparison from dan iavorszky on Vimeo.

Using a Flavor Wheel to Bring Consumers and Winemakers Together

2008-12-21T03:17:00Z

How can wineries use new technology to encourage people to taste their wines and get immediate feedback much like they do at traditional tastings?

People are Visual Animals

Vinobilia.com has patented a taste and flavor wheel called the Vinogram to provide this information.™ Their staff tastes a wine, and creates a graphic that shows the taste profile. The winery can then put it on its labels, website, and tasting notes. The Vinogram is free of copyrights so vintners can use it in any number of applications.

It allows a customer to 'see' what a wine tastes like and make a choice in the supermarket or in a catalog. The Vinogram does not critique the wine, rather it's intended to show a wine's features.

Push and Pull
The Vinogram is a visual object that creates a physical, tangible link between the actual wine bottle and the internet community and users can interact with it in two different ways.

Push
Visitors to their webstie, www.vinobilia.com, can fill out a brief online form with questions about the attributes the individual seeks in a wine. Vinobilia then gives a selection of wines that match the results of the questionnaire. Want to see some wines that are a bit more fruity? Add another fruity level to the criteria by clicking on it. Want to see a few wines that age better? Add a few "aging capacity" levels.

Pull
The consumer can look up the Vinogram found on a bottle bought at the store or the winery's website. The Vinobilia.com site is also a portal to the Winery's page. Vinobilia creates a write-up of the wine with information about the terroir and other essential data, including GPS location, blogs, emails, phone numbers.

Double Pronged Strategy
The Vinogram helps customers and winemakers at the same time as more consumers create Vinograms. The Vinogram offers a solution for novice and intermediate wine drinkers who need additional assistance when considering which wines to purchase. It helps them determine their preferences and what to expect from a wine. At the same time, it also gives winemakers another tool for reaching out to their customers and providing more visibility in this increasingly information-filled world. Wine drinkers like to learn about the subtlties of winemaking and vintners like to share their personal story. The Vinogram helps to enable this exchange.

Find more videos like this on OpenWine Consortium

For further information go to:

www.vinobilia.com
http://biz.vinobilia.com/index.en.html

Aggregating winery data found on the World Wide Web

2008-10-12T22:28:00Z

Cruvee, a new wine site with a Web 2.0 approach, launched last month at http://cruvee.com. Cruvee for Wineries TM followed a day later and is currently is private beta testing. It was created to help wineries achieve two important goals: using the power of social media to determine what is being said about their brand and being a part of those conversations by either leading or joining those discussions.

At the basic level, a winery can create a free winery account at Cruvee. This provides a level of exposure and a platform to set up some social media functions. It is the paid upgrade to Cruvee for Wineries that seeks to unlock the power of the "social platform for wineries" by monitoring their brand across the entire web to a level heretofore unavailable.

In-depth intelligence such as demographics and other insights such as identifying which consumers are enjoying a particular wine, finding out how long they have cellared it, and an aggregate of consumer ratings over time can prove extremely valuable. Going beyond the monitoring of blogs and wires, Cruvee uncovers brand chatter in Twitter feeds, user comments on websites, event calendars, and a whole host of online social media overlooked by other alternatives. The data are identified and sorted dynamically practically in real time.

Cruvee appears to be the only company to provide simple access to otherwise disparate sources of information including news reports, expert recommendations, social interactivity, and wine reviews. Some of the technology is made available to consumers who register at www.cruvee.com , planting the seeds of a consumer driven community whose members can discover and share new releases.

At the heart of the site beats Cruvee's proprietary CrulQ TM, a first for the industry that learns from the groups that users join, the wines they drink and the friends they make to bring each of them the content most relevant to the wine lifestyle and also package that info in a way that is useful to partner wineries through Cuvee for Wineries.

Cruvee for Wineries also enables producers to sell directly to consumers and opens a feedback loop allowing continued customer contact and assessment. For wineries and wine drinkers alike, Cruvee sorts out a lot of data to help minimize information overload. Time will tell whether this service can generate enough consumer interest to make their enterprise attractive to the supply side of the equation.

You can find out more about Cruvee for Wineries at http://cruvee.com/forwineries.

Still time to register for webinar on wine shipping compliance

2008-10-10T18:46:00Z

Direct Shipping Online Seminar
October 16th 10AM PT

Event Summary

This cyber presentation will provide an overview of the barriers to accessing the direct shipping channel, such as individual state rules and regulations, direct license applications, tax collection, and reporting requirements.

The good folks at ShipCompliant have lined up an expert panel to explain the complexities:

Director of State Relations at Wine Institute, Steve Gross, will present a state-by-state report of recent and upcoming changes.
Special guest speaker, Tom Ourada of the Wisconsin Department of Revenue, will introduce the new direct shipping program implemented in Wisconsin, which took effect October 1, 2008.
Presenters FedEx and ShipCompliant will show you tools and best practices for making a compliant direct shipping program cost effective.

'Online' Format

This seminar is uniquely presented in an online format allowing you to participate via a web browser and a phone line. Click the 'Register' button above to reserve your spot. Once you register, you will receive an email with the link to the web conference and the phone number to call into.

Cost

The online format of this seminar allows the sponsors to offer it for free.

More Information

For more information, please go to http://www.shipcompliant.com/events, or send an email to events@shipcompliant.com, or call Elizabeth at (303) 996-2344

Study: Most Americans want to see companies on social sites

2008-10-05T22:25:00Z

The interest in social media appears to be wider and deeper than most think:

The Boston Globe
September 25, 2008 08:55 AM

... According to the 2008 Cone Business in Social Media Study, 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present, but also interact with its consumers via social media. In fact, 56 percent of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.

"The news here is that Americans are eager to deepen their brand relationships through social media," explains Mike Hollywood, director of new media for Cone. "It isn't an intrusion into their lives, but rather a welcome channel for discussion."

Men, a much sought-after target in the online space, are twice as likely as women to interact frequently (one or more times per week) with companies via social media (33% to 17%, respectively).

"The ease and efficiency of online conversation is likely a draw for men, who historically do not seek out the same level of interaction with companies as women," says Hollywood...

...Two-thirds of the wealthiest households and the largest households (3 or more members) feel stronger connections to brands they interact with online....

For a fuller discussion of the findings go to: http://www.coneinc.com/content1182

All 'a Twitter about wine tasting

2008-09-24T16:19:00Z

Here's one of the more promising uses of IT to promote wine brands. I'll be posting more on this app, but let me quote 1 Wine Dude from his highly regarded blog who couldn't be more enthusiastic. He is commenting on the live event at the recent Wine 2.0 gathering in NYC.

Twitter Taste Live -Now this is what I call connecting wine and people via tech! I was invited to participate in the live wine tasting (hosted by BinEndsWine.com) at the event, which was an easy sell for me since a) I was already going(on my own dime) & b) if I hadn't gone to Wine 2.0, I'd still have participated in the TTL (as I've done every time since its inception). Why? It's f--king fun, that's why. Where else can you get people all over the globe tasting the same wines at the same time, sharing their reactions and chatting with the wine producers live? (the answer is nowhere, by the way). As odd as "virtual" wine tasting sounds, it absolutely rocks the house - and the 140 character limit of twitter helps to prevent any one person from dominating the conversation. This, to me, is exactly what Web 2.0 is all about - not only do they have a good thing going, they're trying to continually up the ante and take it further (which puts some pressure on me, since I'll be co-hosting TTL at some point in the next few months... uh-oh... better get woodshedding...).

For his fuller discussion of Wine 2.0 (which he thinks is closer to Wine 1.7rc3) go to: http://1winedude.blogspot.com/2008/09/wine-17rc3-why-wine-20-isnt-quite-there.html

Putting shipping and tax rates upfront

2008-09-21T18:49:00Z

We all support providing the customer as much information as needed to make an informed decision about purchasing a particular wine or number of wines online. This includes a full description and the wine and its technical numbers. Winemaker notes, awards, recipes etc. also add to the consumer's knowledge base.

Chief among the data, of course, is cost and not just cost of the wine, but shipping, handling and sales tax if applicable. Oddly, too many shopping carts fail to insert these auxilliary costs until the buyer has filled in the bill to/ship to information.

One of the best examples of giving the consumer shipping and taxing numbers upfront is the Vin l 65 eCommerce platform. Have a look at one of their most recent sites, Burgundy and Beyond , for a demo.

Another website developer, Sonoma Creative, located in Healdsburg, employing the Open-Source Magento eCommerce software, also does it right as you can observe on one of their newer sites for the client Wines and Makers . Notice, too, that each page describing a particular wine has that wine's name in the URL, enhancing the search process.

Another techique for communicating with consumers

2008-09-21T18:11:00Z

Here's one of the niftiest pieces of technology for creating a Web 2.0 connection that will promote a winery's brand, enhance loyalty and sell more vino. The Ning platform offers the most robust means for linking businesses to their customer base. Cheryl Wolhar has successfully shaped this platform specifically for wineries. Have a look at what she has done for Donati Family Vineyards in Paso Robles.

Rather than try to rephrase how Cheryl describes the advantages, let me quote from her website MyVineSpace

Lots of wineries have started blogging but others just don’t know where to begin. WineSpace gives you the platform to experiment with blogging and online discussions, but most importantly to build a social community and to interact directly with your customers and wine club members. Email Cheryl for more information

Social Networking allows you to attract and interact with your customers in a fashion that was not possible before.

Winery Benefits:
* Build an active, vibrant online community
* Cultivate and strengthen lifetime customer relationships
* Create a channel of trust through word of mouth interactions
* Expand your online digital brand
* Build brand loyalty by communicating with customers instead of at them
* Publish and manage effective winery blogs and forum discussions
* Augment your marketing efforts with targeted campaigns to your community

Wine Consumer Benefits:
* Learn and enjoy wine within a like-minded community
* Interact directly with winery staff and winemaking teams
* Customize your personal WineSpace and socialize with your friends
* Receive insider information on special offers, events and breaking news
* Participate in exciting on-line events such as video-casts and on-line wine tasting

People joining the social networking community automatically receive a customizable profile page and will be able to message and chat with each other and participate in online discussions. Members of the viral marketing site can invite their friends and make new friends to share information about wine. Most importantly they can publish their own blogs and forum discussions and upload content such as podcasts, photos, and videos.

Very nicely done Cheryl!

Summary of August 25th workshop on Web 2.0 techniques for wineries

2008-09-18T17:22:00Z

Web 2.0 Applications to Promote and Sell Wine – with Emphasis on Social Media

Greens Restaurant ~ August 25, 2008

[Tim Elliott, speaker – blogger, internet marketing consultant, www.acanmedia.com . His blog: http://winecast.net ]

What is Social Media?

· Community, conversation, encouraging direct feedback via the Internet, user generated content, social networking, sharing media: audio, video, photos, events captured online

What is Twitter.com and how is it being used in the wine world ?

· Microblogging, short message service (SMS), Instant Messaging (IM), conversations about products/services/things (e.g. about wine) and how to use it

· Bin Ends Wine is utilizing Twitter to share tasting comments on specific wines: http://www.twittertastelive.com

Action items for wineries, distributors, etc. to consider employing Web 2.0 for wine marketing:

· Who are your customers – are they online? (Chances are, at least some are online.)

· Read wine blogs and blogs in general – get used to the idea of social media online

· Figure out what people are saying about you and your brand: Search Google alerts, blog, troll forums, wikis (websites that allow visitors to add, remove and edit content), and news services

· Establish your objective (e.g. more people to visit tasting room, more wine sales, etc.)

· Join Google alerts, Social Media Firehouse, Facebook, Twitter for exposure and making sure you are in the know about your brand

· Respond to the comments about your brand/get engaged/have conversation with them online – whether it’s via a blog, twitter, Facebook

o And be yourself, be personal, seem real/human

o Some websites to explore: www.blogger.com, www.wordpress.com, www.delicious.com, www.socialmediafireshouse.com, www.dig.com, www.bottlenotes.com, www.feedburner.com, www.facebook.com – some are free services for blogs, some bookmarking of best related blogs and reviews, some for online exposure/recommendation, some are for blogging statistics, etc.

· Set up at least a Facebook page so that you can get word of mouth/viral marketing exposure – so that when someone recommends you – it goes to all of their friends on Facebook

· Make sure your online messages include visuals – whether pictures or short videos (ideal for videos ~2-3 minutes max.)

o For photos, you can use www.flickr.com or www.picasa.com , for videos www.youtube, or you can buy your own video equipment and upload from there via the USB to your site or blog

· Join www.openwineconsortium.org and Wine 2.0’s professional network www.winetwo.net so that you have access to inside industry conversations and topics that will help you promote your brand via web 2.0 and in general.

· SEO (search engine optimization) it! Use of blogs, website words, and other online content will help generate more hits by increasing your exposure in the various search engines

· Make sure you always include your URL (that is your www site) on everything you post.

· Measure your accomplishments and/or brand exposure www.google.com/analytics, www.feedburner.com and/or the web analytic program that is part of your website (measures hits to your site) can help

· Michael Wangbickler provides an overview of the basics of social media in six easy lessons on his blog www.cavemanwines.com/blog .

· Janet Fouts has a 30 minute online presentation also covering the key new Internet technologies: www.janetfouts.com/webinar-how-to-make-social-media-work-for-you . The site provides links to all the major apps as well as case studies.

· Rodney Strong Vineyards rolled out a new high end allocated wine, Rockaway Cab, by sending samples to key bloggers requiring that they blog on the wine in advance of the official release http://www.goodgrape.com/index.php/articles/comments/introducing_rockaway_cabernet . For a full exchange on the merits of this marketing approach go to Steve Heimoff’s blog: http://steveheimoff.com/?p=244

· South African winery Stormhoek was the first operation to exploit Web 2.0 techniques and send samples to bloggers. Read about their early success in Money mag http://money.cnn.com/2007/08/07/technology/wine_marketing.biz2/index.htm

· Wine blogs worth checking out

o Robert Stemmler hosts a blog, www.ultimatepinot.com , that is intended to cover the dimensions of growing and making Pinot, which indirectly supports their own version.

o http://wine.woot.com/Blog/ViewEntry.aspx?Id=5755 Vintner Peter Wellington expands his reach by posting comments on a third party sales oriented site, wine.woot.com.

o John Hermsmeyer and family are chronicling the launching of their Russian River Valley winery, Capozzi Winery, on www.pinotblogger.com . Over these past three years, PinotBlogger has become one of the dozen go to wine blogs on the Internet.

o Jeff Stai, AKA El Jefe--one of the pioneers and most fervent practitioners of Web 2.0--has fun here: http://twistedoak.typepad.com/twisted_oak_winery_twiste

o Clos la Chance winery is incorporating You Tube videos in which winemaker Stephen Tebb discusses harvest and sustainability. http://www.clos.com/Vineyard

Roundtable discussion before Family Winemakers tasting

2008-08-13T03:19:00Z

New Web Applications
to Build Brand Awareness
and Sell More Wine

Those attending the FWC tasting are cordially invited to join an informal roundtable discussion before the main event to explore the promise and reality of the new Internet applications for building brand awareness and increasing sales. The event is not affiliated with Family Winemakers

Co-hosted by ~~culination.mobi~~ , ~~The WineSpies~~ and Wine Online Solutions, the gathering is taking place in Green's Restaurant adjacent to the tasting pavilion inside Ft. Mason on Monday morning, August 25^th.

Space is limited. Surf over to EventBrite to register.

SCHEDULE

10:30 a.m. Optional Introductory Overview All a Twitter: Social Media 101 for Wineries and Retailers~the Abbreviated Version

Internet marketing guru Tim Elliott will provide an assessment of the newer digital techniques and networks for fostering closer customer relationships [you needn't attend this session to participate in the following discussion].

11:30 a.m. Discussion Before pouring or sampling at the Family Winemakers tasting, come share your successful travel experiences in cyberspace. Is reality living up to the promise? How do you measure effectiveness? Does increasing the variety of online points of contact drive or drain business performance?

No presentations and no pitches. Just a free wheeling townhall style dialogue on the pros and cons of the various virtual opportunities available to wine sellers. These alternatives range from inhouse communication techniques like blogging, embedded videos (=inexpensive online video commecials), email campaigns to third party wine enthusiast forums and consumer direct channels.

To give our informal exchange more focus, we'll explore the topic of harvest/crush as an activity that can generate more consumer interest and interactivity via different web avenues.

Includes a buffet lunch prepared by one of San Francisco's most acclaimed restaurants.

Green's