I’ve been following the “Pop Up” retail phenomenon for some time.  The best examples involve both online and offline activities. Readers are invited to peruse all the variations of this concept on my PAIRINGS facebook page– . Sign up as a fan for further updates. This has great applications for wineries.

One of the best examples is the eBay store that “popped up” in midtown Manhattan the last week in November. http://bit.ly/28TO17 Holiday shoppers had a chance to browse a sampling of 400 hot holiday products available from almost 200 million product listings on eBay. So for example, Kim Kardashian, whoever that is, had some of her fashionista clothes on display. There was also a pair of Adam “DJ AM” Goldstein’s sneakers from the DJ AM MEMORIAL FUND limited-edition charity sneaker auction (http://ebay.com/djamshoes ). Buyers could then purchase their favorite holiday gifts online from eBay sellers via touch-screen kiosks or through eBay’s iPhone application.

I’d be very interested in hearing from wineries wishing to explore this exciting new channel. We have a great space suited for this use inside the Metreon / SF that combines terrific aerial photography with wine tastings. We hope to do a two week program in mid January or February, utilizing temporary caterer’s or non profit temporary licenses. Visit: http://www.cameronbooks.com/exhibition/ to see the space. 

We held a prototype tasting with six wineries taking orders via the Internet this past Saturday: http://www.meetup.com/Culture-Places/calendar/11865134/ . Click on ~Read More~ .   And this minimalist shopping cart was available on a netbook "kiosk" for ordering.