How can wineries use new technology to encourage people to taste their wines and get immediate feedback much like they do at traditional tastings?

People are Visual Animals

Vinobilia.com has patented a taste and flavor wheel called the Vinogram to provide this information.™ Their staff tastes a wine, and creates a graphic that shows the taste profile. The winery can then put it on its labels, website, and tasting notes. The Vinogram is free of copyrights so vintners can use it in any number of applications.

It allows a customer to 'see' what a wine tastes like and make a choice in the supermarket or in a catalog. The Vinogram does not critique the wine, rather it's intended to show a wine's features.

Push and Pull
The Vinogram is a visual object that creates a physical, tangible link between the actual wine bottle and the internet community and users can interact with it in two different ways.

Push
Visitors to their webstie, www.vinobilia.com, can fill out a brief online form with questions about the attributes the individual seeks in a wine.  Vinobilia then gives a selection of wines that match the results of the questionnaire.  Want to see some wines that are a bit more fruity?  Add another fruity level to the criteria by clicking on it.  Want to see a few wines that age better?  Add a few "aging capacity" levels.

Pull
The consumer can look up the Vinogram found on a bottle bought at the store or the winery's website.   The Vinobilia.com site is also a portal to the Winery's page. Vinobilia creates a write-up of the wine with information about the terroir and other essential data, including GPS location, blogs, emails, phone numbers.

Double Pronged Strategy
The Vinogram helps customers and winemakers at the same time as more consumers create Vinograms.  The Vinogram offers a solution for novice and intermediate wine drinkers who need additional assistance when considering which wines to purchase.  It helps them determine their preferences and what to expect from a wine.  At the same time, it also gives winemakers another tool for reaching out to their customers and providing more visibility in this increasingly information-filled world.  Wine drinkers like to learn about the subtlties of winemaking and vintners like to share their personal story.  The Vinogram helps to enable this exchange.

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For further information go to:

www.vinobilia.com
http://biz.vinobilia.com/index.en.html