Aggregating winery data found on the World Wide Web
Cruvee, a new wine site with a Web 2.0 approach, launched last month at http://cruvee.com. Cruvee for Wineries TM followed a day later and is currently is private beta testing. It was created to help wineries achieve two important goals: using the power of social media to determine what is being said about their brand and being a part of those conversations by either leading or joining those discussions.
At the basic level, a winery can create a free winery account at Cruvee. This provides a level of exposure and a platform to set up some social media functions. It is the paid upgrade to Cruvee for Wineries that seeks to unlock the power of the "social platform for wineries" by monitoring their brand across the entire web to a level heretofore unavailable.
In-depth intelligence such as demographics and other insights such as identifying which consumers are enjoying a particular wine, finding out how long they have cellared it, and an aggregate of consumer ratings over time can prove extremely valuable. Going beyond the monitoring of blogs and wires, Cruvee uncovers brand chatter in Twitter feeds, user comments on websites, event calendars, and a whole host of online social media overlooked by other alternatives. The data are identified and sorted dynamically practically in real time.
Cruvee appears to be the only company to provide simple access to otherwise disparate sources of information including news reports, expert recommendations, social interactivity, and wine reviews. Some of the technology is made available to consumers who register at www.cruvee.com , planting the seeds of a consumer driven community whose members can discover and share new releases.
At the heart of the site beats Cruvee's proprietary CrulQ TM, a first for the industry that learns from the groups that users join, the wines they drink and the friends they make to bring each of them the content most relevant to the wine lifestyle and also package that info in a way that is useful to partner wineries through Cuvee for Wineries.
Cruvee for Wineries also enables producers to sell directly to consumers and opens a feedback loop allowing continued customer contact and assessment. For wineries and wine drinkers alike, Cruvee sorts out a lot of data to help minimize information overload. Time will tell whether this service can generate enough consumer interest to make their enterprise attractive to the supply side of the equation.
You can find out more about Cruvee for Wineries at http://cruvee.com/forwineries.
Cruvee for Wineries http://www.cruvee.com the powerful, real time wine market intelligence platform that analyzes wine information from vast sources across the web for wineries, has acquired www.scrugy.com an online wine information aggregator that consumes and analyzes wine information such as tasting notes, reviews, wineries and influential wine blogs while connecting that collective information back to specific wine brands.
“Cruvee is now an even more powerful tool as we can keep our winery clients at the forefront of audiences such as the millions of core wine consumers, and key trade buyers, as well as track the chatter and electronic conversations that surround specific wine brands,” said Evan Cover, Cruvee CEO and Co-Founder.
Cover also announced that James Jory who founded scrugy.com has joined Cruvee for Wineries as Vice President of Technology.
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