Study: Most Americans want to see companies on social sites
The Boston Globe
September 25, 2008 08:55 AM
... According to the 2008 Cone Business in Social Media Study, 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present, but also interact with its consumers via social media. In fact, 56 percent of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
"The news here is that Americans are eager to deepen their brand relationships through social media," explains Mike Hollywood, director of new media for Cone. "It isn't an intrusion into their lives, but rather a welcome channel for discussion."
Men, a much sought-after target in the online space, are twice as likely as women to interact frequently (one or more times per week) with companies via social media (33% to 17%, respectively).
"The ease and efficiency of online conversation is likely a draw for men, who historically do not seek out the same level of interaction with companies as women," says Hollywood...
...Two-thirds of the wealthiest households and the largest households (3 or more members) feel stronger connections to brands they interact with online....
For a fuller discussion of the findings go to: http://www.coneinc.com/content1182
Tom,
So what kind of presence do you suggest for a winery at a minimum? Is a facebook group enough? Or do you follow Gary's advice at the Web 2.0 conference where he said you should be using all the social tools.
Andrew
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Time management requires a careful winnowing. I'm really not in a postion to respond on your question with any substance, Andrew, which is why I've launched this blog. I don't yet appreciate how Facebook, for example, can sell wine.
I would dismiss Mr. Thunderhead's advice on the topic since he views himself and is viewed by others as the leading rockstar of Wine 2.0. For ordinary mortals, it's a matter of optimizing communication and feedback, plus stimulating curiosity/interest as well as community/loyalty and still juggle all of one's offline responsibilities. I think the jury is out on which of the various technologies does this best...
tom
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That's great, I never thought about Most Americans want to see companies on social sites like that before.
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I was just thinking about Most Americans want to see companies on social sites and you've really helped out. Thanks!
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Wow, I never knew that The Boston Globe . That's pretty interesting...
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